Amicus Brunch Spot
A brunch spot in Patras that stopped looking like every other one in the category.
- Client
- Amicus Brunch Spot
- Sector
- Brunch & coffee
- Services
- Social Media · Content
Visual sameness in a crowded category
Brunch in Patras is a strongly competitive category, and most businesses in it follow the same look on social: a static photograph of the plate from above, with no human element. Amicus had the product and the room, but its digital presence did not stand apart. Through market research and competitor analysis we found exactly where the gap was.
A person in the frame, not just the plate
The strategic decision was not to lean on product photography. On every shoot we aim to have a human element in the frame: someone holding the coffee, someone with the yoghurt on their knees. The food stays the subject, but it reaches you through a hand and a moment rather than sitting alone on a white table. Content with people in it performs consistently better for engagement than a photograph of a plate, and it was the thing the rest of the category in this city was not doing. That is why we look for and book the faces of each shoot in advance, instead of leaving it to whoever happens to walk in.
Organisation first, then the shoot
At NAOU, managing an account starts with organisation, before any shoot. We analyse the account's data, decide what has to be communicated over the coming month, and build the creative plan. Everything follows from that: how many shots are needed, which faces, which space, which hour of the day. With the preparation done, a whole month of material is covered in concentrated shooting rather than repeated visits, in one or two days depending on the volume. Editing follows, the material passes to the social media manager for the daily publishing schedule, and every so often we lock a two or three month plan with the client. All of it organic, with no advertising budget.
What people ask about this one
Why is there no paid promotion?
Because it was not needed. The account has run organically from the start, and the reach comes from the content itself and from people passing it on. Paid promotion is a tool and we use it where it makes sense, but it does not substitute for content nobody would want to see.
Who are the people in the videos?
People we find and book ourselves before each shoot, according to what that month's plan needs to show. They are not customers who happened to be there. They are part of the preparation, like the food and the room, and they are why the material stays consistent from month to month.
Want something like this?
Tell us about your business and we will tell you plainly what it needs and what it costs.